Why do I have to clean my face in the morning as well?

During the years I've met so many ladies asking me the same question. " Why do I have to clean my face in the mornings as well? Once I did it at night!...".
Most of the time people think it makes no sense to clean or exfoliate their skin in the morning. They say that overnight their skin doesn't get dirty.
It's completely wrong! During the day your skin focuses on defending itself against all free radicals. At night the skin renews. We sleep but our body doesn't. So, in the morning there are lots of dead cells and toxins on the surface of the skin. If you don't clean and exfoliate your skin in the morning your makeup doesn't look as good as if you do.
It is very important to clean, exfoliate and moisturize your skin twice a day. It really takes 3 minutes to do it. This way you keep your skin healthy. Be careful to use the custom fit cleanser and exfoliators for your skin needs. Don't harm your skin with cosmetic products they might be too harsh for your skin. Ask an expert advice when you buy your exfoliators.